Case Studies
Leadership stories from a decade in UX
Every project below follows the same shape: business problem, leadership role, research, strategic decisions, outcomes, and the lesson I took forward.
Design System Leadership
Likewize Design System
Turning a pile of rebranded client UIs into a single, documented, atomic design system.
Read case studyGlobal Product Strategy · Consumer UX
Consumer Device Buy Back & Trade-In
Consolidating disjointed regional trade-in platforms into one modern, global experience.
Read case studyEnterprise Operations · Internal Tooling
Likewize Setup — Internal Program Admin Tool
Turning a fragmented internal setup process into a single guided wizard for launching client trade-in programs.
Read case studyProduct Strategy · Ecommerce UX
RaceCoated Custom Online Ordering
Turning a niche powder-coating business into an ordering experience customers could self-serve.
Read case studyMobile · Field Product
Water Remediation App
Rebuilt a complex field tool around real technician workflows — and lifted adoption 9%.
Read case studyTeam & Practice Leadership
UX Leadership & Team Growth
Building the environment where great design can happen.
Read case study