Case Studies
Leadership stories from a decade in UX
Every project below follows the same shape: business problem, leadership role, research, strategic decisions, outcomes, and the lesson I took forward.
AI Enablement · UX Operations
AI Adoption & UX Guardrails
Introducing AI into design and delivery to speed up RFPs, UX workflows, and dev handoff — without losing the guardrails that keep quality high.
Read case studyDesign System Leadership
Likewize Design System
Turning a stack of assets and random branding into a single, documented, atomic design system.
Read case studyGlobal Product Strategy · Consumer UX
Consumer Device Buy Back & Trade-In
Consolidating disjointed regional trade-in platforms into one modern, global experience.
Read case studyEnterprise Operations · Internal Tooling
Likewize Setup — Internal Program Admin Tool
Polishing a fragmented internal tool into a single guided wizard for customer launches.
Read case studyProduct Strategy · Ecommerce UX
RaceCoated Custom Online Ordering
Updating a niche powder-coating service into a self-service online experience.
Read case studyMobile · Field Product
Water Remediation App
Rebuilt a complex field tool around real technician workflows — and lifted adoption 9%.
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