Product Design Leader
Product Design Leader Building Teams, Systems, and Strategy
I build high-performing design organizations, create scalable foundations for product teams, and reduce product risk through customer insight — across enterprise and consumer products.
Impact & Scale
Where I Create Impact
Over the last decade, I've helped organizations simplify complex products, scale design practices, develop teams, and align business, customer, and technical needs across enterprise and consumer experiences.
Product Strategy
Partnering with Product and Engineering leaders to align vision, prioritize investments, and deliver meaningful customer and business outcomes.
Enterprise & Consumer Products
Leading product design across internal platforms, operational tools, and customer-facing experiences with diverse user needs.
Design Systems & Scale
Building scalable design foundations that improve consistency, accessibility, collaboration, and product delivery.
AI Adoption & UX Operations
Introducing AI into design workflows while establishing practical guardrails, repeatable processes, and quality standards.
Team Leadership & Mentorship
Hiring, coaching, and developing designers while creating high-performing teams built on trust, ownership, and growth.
Cross-Functional Influence
Aligning Product, Engineering, Design, and business stakeholders around shared goals, priorities, and outcomes.
Featured Impact
Outcomes over deliverables
Customer Success
Enable customers to achieve their goals faster, easier, and with greater satisfaction.
- Reduce friction and improve usability across key experiences
- Increase customer adoption, engagement, and satisfaction
- Deliver solutions that address real customer needs and outcomes
High-Performing UX Team
Scale team effectiveness to deliver higher-quality and faster outcomes.
- Develop and empower UX talent through coaching and growth
- Improve design quality, consistency, and delivery speed
- Strengthen cross-functional collaboration and UX influence across the organization
Customer-Informed Decisions
Drive better, faster product decisions through customer insight.
- Evidence-based prioritization
- Reduced product and investment risk
- Stronger cross-functional alignment and confidence
Selected Case Studies
Product design leadership in practice
AI Enablement · UX Operations
AI Adoption & UX Guardrails
Introducing AI into design and delivery to speed up RFPs, UX workflows, and dev handoff — without losing the guardrails that keep quality high.
- Problem
- Ad-hoc AI use with no shared quality bar
- Outcome
- Faster RFPs, exploration, and dev handoff
- Leadership
- AI Strategy + Governance
Design System Leadership
Likewize Design System
Turning a stack of assets and random branding into a single, documented, atomic design system.
- Problem
- Scattered assets and inconsistent branding
- Outcome
- One documented, atomic design system
- Leadership
- Design Systems + Governance
Global Product Strategy · Consumer UX
Consumer Device Buy Back & Trade-In
Consolidating disjointed regional trade-in platforms into one modern, global experience.
- Problem
- Fragmented regional platforms
- Outcome
- Unified global experience
- Leadership
- Strategy + Cross-functional Alignment
Enterprise Operations · Internal Tooling
Likewize internal Admin tool
Polishing a fragmented internal tool into a single guided wizard for customer launches.
- Problem
- Fragmented internal setup tooling
- Outcome
- A single guided launch wizard
- Leadership
- Simplification + Operational Confidence
Product Strategy · Ecommerce UX
RaceCoated Custom Online Ordering
Updating a niche powder-coating service into a self-service online experience.
- Problem
- Manual, back-and-forth ordering
- Outcome
- Self-service online ordering
- Leadership
- Discovery + Product Strategy
Mobile · Field Product
Water Remediation App
Rebuilt a complex field tool around real technician workflows — and lifted adoption 9%.
- Problem
- Low mobile adoption by field technicians
- Outcome
- +9% adoption with a mobile-first workflow
- Leadership
- Research Culture + Customer Insight